About

I believe ininfinite possibilities.

I grew up in India, in a fairly traditional environment where the path ahead often feels predefined. But my parents gave me something different, they gave me the space to choose. They trusted me to carve my own path, even when it didn't look conventional, and stood behind me with a kind of quiet strength that never wavered.

Maybe that's where it started, the belief that you don't have to stay on a path.
You can carve your own path.

I studied economics, trying to understand how the world works. But somewhere along the way, I found myself building things, designing, writing, experimenting, growing ideas from scratch. That curiosity took me 8,000 miles away from home to attend Duke, and into environments where I had to rebuild everything: my work, my identity, and my sense of direction.

There were moments of uncertainty. Of not knowing if I was on the right path. But through it all, my parents remained my backbone. Steady, grounded, and always there, no matter how far I was.

Over time, things started to connect in unexpected ways. An economics student turned into someone working at the intersection of marketing, product, and design. A side interest in creativity turned into being featured on the Times Square billboard. A few experiments turned into platforms that helped and inspired hundreds of thousands of people.

None of it was planned. But now when I look back, it all makes sense.

What I enjoy most now is building, understanding why something works, why people care, and creating systems that turn that attention into something meaningful.

I'm still figuring things out. But if there's one thing I've learned, it's this:
There's always more than one path.

Chirayu Arya
Chirayu Arya
Chirayu Arya

Things I love

📷Photography🍿Movies✈️Travel🎵Music✍️Writing🏋️Fitness🎨Design🍳Cooking🎮Gaming🎸Guitar🧑‍💻Vibe-coding

Associations

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Experience

Roles I've owned.

2026

Marketing Manager

SiteMarker

Jan 2026 - Present | Charleston, USA

Building and scaling marketing systems for a SaaS construction tech platform. Connecting product, sales, and marketing through full-funnel strategies, UX improvements, and structured processes that turn demand into measurable growth.

2025

Marketing Manager

Enso Homes

May 2025 - Jan 2026 | Austin, USA

Worked closely with founders to shape the brand and growth engine of a wellness-focused homebuilding company. From website experience to paid ads and SEO, focused on making the product more compelling, leading to meaningful increases in leads and engagement.

2024

Marketing Lead

Scalis

Feb 2024 - Apr 2025 | Miami / Durham, USA

Built Apex, a student newsletter supporting 200K+ students, through content, campaigns, and community. Evolved from consulting on growth to leading marketing, expanding audience and turning content into a strong distribution channel. Helped build a $1.47M sales pipeline in under 6 months.

2023

Marketing Manager

Gain Ventures

Jun 2023 - Jan 2024 | Durham, USA

Led marketing and growth across paid channels and outbound for clients. Worked on UI/UX design for ICAREUM, creating wireframes and interactive components while collaborating with engineering and product teams to make complex, emerging tech feel intuitive.

2023

Research Assistant

Duke University

2023 | Durham, USA

Researched innovation and crypto ventures under Prof. Campbell Harvey, collaborating on blockchain applications in emerging technologies and exploring how new technologies translate into real-world use cases.

2023

Product Marketing Analyst Intern

NatureServe

Jan 2023 - Apr 2023 | Durham, USA

Conducted market research and worked on positioning for a SaaS product. Focused on customer segments, demand analysis, and competitive landscape to help shape go-to-market strategy.

2021

Marketing Manager

MGA Insurance

Sep 2021 - Mar 2022 | New Delhi, India

Led campaigns, managed a small team, and improved customer targeting and visibility. Built campaigns, tracked performance, and refined strategy based on data.

2021

Social Media Manager

Matchain

Jul 2021 - Mar 2022 | Lisbon, Portugal (Remote)

Worked on global launch campaigns in the Web3 space. Helped position the product, simplify complex ideas, and create content that made blockchain more accessible to a wider audience.

2020

Marketing Lead

AIESEC

2020 - 2021 | India & Malaysia

Early leadership and marketing roles managing communications, leading small teams, and working on recruitment and partnerships. Where I first learned how to build and lead from scratch.

Education

Where I've learned.

2023

Master's in Management Studies (MMS)

Duke University, The Fuqua School of Business

July 2022 - May 2023 | Durham, USA

Spent the year building a strong foundation in business while working on hands-on projects across marketing, product, and emerging tech, with a focus on how ideas translate into real-world execution.

2021

CORe (Credential of Readiness)

Harvard Business School

June 2021 - September 2021 | Online

Completed an intensive program covering business analytics, economics, and financial accounting, helping me understand how businesses operate from the ground up.

2018

B.A. (Hons) Business Economics

University of Delhi

2018 - 2021 | Delhi, India

Studied economics with a focus on markets, behavior, and decision-making, which shaped how I approach growth and strategy today.

2017

Global Summer Program, International Economics

National University of Singapore

June 2017 - July 2017 | Singapore

Gained early exposure to global markets and international economics through an immersive summer program.

2004

Higher Secondary Education

The Heritage School, New Delhi

2004 - 2018 | New Delhi, India

Built my early foundation in commerce and developed an interest in business, economics, and problem-solving.

Connect With Me

If it's worth building,it's worth talking about.

Get in Touch
© 2026 Chirayu Arya